I stumbled upon this book purely by accident, while looking at books that were available to me on Oyster. I have to say that after reading it I’ve come to the conclusion that it’s a book that everyone that in social media, branding and business should read. It’s also a really good book for anyone looking to start a crowdfunding campaign. Put simply, it’s a book that talks about why things go viral. It gives you a deeper understanding about the facets of virality, and explains in-depth, the reasons why people share things with their friends, family, co-workers and strangers.
So why do things go viral? Jonah’s research has revealed that there are 6 main factors that help explain a social phenomenon.
1. Social Currency
Does talking about your product make other people look good? Can you find the inner remarkability? Make people feel like insiders?
What cues make people think about your product or idea?
Does talking about your product or idea generate emotions?
Built to show, built to grow.
5. Practical Value
News you can use.
Information travels under the guise of idle chatter.
You’d be surprised how little of it may actually take place on the internet, even in this day of rampant social media addiction. Though one can’t deny the internet is a big place of where we get things to talk about. But no matter where and when you’re trying to get people talking, one thing is clear to you when you read this book; you can’t always just rely on creating something and expect people to just show up. But if you can understand and use the psychology behind word of mouth, you can help generate some major chatter about your product or idea! I highly recommend reading this book. It gave me a lot of good, solid information I can feel confident about using to my advantage.